INTRODUCTION
At the end of this module Customer Loyalty and Retention Strategy Formulation, participants will be equipped with the knowledge and skills to manage customer loyalty and retention and evaluate customer relationship information to measure effectiveness of programmers.
PROGAMME DURATION
24 hours – Assessment hours: 4 Training hours: 20
Competency Standard Code: RET-CAR-4002-1.1
MODE OF DELIVERY
SYNCHRONOUS E - LEARNING: 24 Guided Learning Hours (GLH) consisting of lectures, interactive activities, role plays, e-learning activities, group discussions and assessments/tests
ASSESSMENT MODES
Written Assessment, Case Studies and Role Play Activities
ENTRY REQUIREMENTS
- Basic requirement is Atleaset 1 GCE ‘O’ Level Pass
COURSE OUTLINE & PROGRAMME STRUCTURE
Full course outline is available upon request.
ATTENDANCE CRITERIA
Student must achieve atleast 75% in attendance
AVERAGE TEACHER TO STUDENT RATIO
1 : 20
PROGRAMME INTAKE
MONTHLY – Please consult any Student Support Services representative for more information
COURSE FEES (Singapore Dollars)**
S$ 800.00 (Full Course Fee Without GST)
Note: All Singaporeans aged 25 and above can use their $500 Skillsfuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the Skillsfuture website (http://www.skillsfuture.sg/credit/) to choose from the courses available on the Skillsfuture Credit Course directory.
MODES OF PAYMENT
Skillsfuture Credits, PSEA Funds, UTAP NTUC Member Claim, Cheque or Bank Transfer (FAST MODE)
